A Boss Wants To Pay For Results,

People Don't Buy What You Do; They Buy Why You Do It And What You Do Simply Proves What You Believe.

Work Hard To Seem Infallible And Others Will Work To Find Our Flaws. Admit Our Shortcomings And Others Will Work To Help Us Be Infallible.

Usually What Happens Is Somebody Grabs Me And They Always Pull Me Off To The Side. Nobody Ever Does It Publically. They Say, "i Didn't Want To Be Here." Or, "i Don't Usually Like People Like You." Or, "i Didn't Believe The Things You Actually Talked About Would Work. I'm Here To Tell You That You Converted Me." That Happens A Lot.

Leave America And You'll Find That The Consumers In Many Other Countries Enjoy Watching Advertising. Not Because The Products Are Better, But Because The Ads Are Produced To Be Entertaining. Sometimes They Are Funny. Sometimes They Are Dramatic. Sometimes They Are Just Beautiful.

What I Thought I Developed All Of Those Years Ago Was A Pattern To Understand Communication.