A Computer Shall Not Waste Your Time

If I Am Correct, The Use Of A Product Based On Modelessness And Monoty Would Soon Become So Habitual As To Be Nearly Addictive, Leading To A User Population Devoted To And Loyal To The Product.

When You Have To Choose Among Methods, Your Locus Of Attention Is Drawn From The Task And Temporarily Becomes The Decision Itself.

If I Had Not Studied Music, There Would Be No Macintosh Computers Today.

As Far As The Customer Is Concerned, The Interface Is The Product.

A Computer Shall Not Waste Your Time Or Require You To Do More Work Than Is Strictly Necessary.