A Computer Shall Not Waste Your Time

Users Do Not Care About What Is Inside The Box, As Long As The Box Does What They Need Done.

An Unlimited-length File Name Is A File. The Content Of A File Is Its Own Best Name.

I Am Confident That We Can Do Better Than Guis Because The Basic Problem With Them (and With The Linux And Unix Interfaces) Is That They Ask A Human Being To Do Things That We Know Experimentally Humans Cannot Do Well. The Question I Asked Myself Is, Given Everything We Know About How The Human Mind Works, Could We Design A Computer And Computer Software So That We Can Work With The Least Confusion And Greatest Efficiency?

If Our Field Is "to Advance", We Must - Without Displacing Creativity And Aesthetics - Make Sure Our Terminology Is Clear.

Once The Product's Task Is Known, Design The Interface First; Then Implement To The Interface Design.