A Dream Is Always A Bargain No

You Have To Look Life Straight In The Eye. De-mystify Your World. Can You Really Afford To Believe Magic Is For Real? Not When Time Is Concerned.

It Doesn't Matter If They Say You Can't Do It. It Only Matters If You Say You Can't.

Fatigue Makes Fools Of Us All. It Robs You Of Your Skills And Your Judgment, And It Blinds You To Creative Solutions. It's The Best-conditioned Athlete, Not The Most Talented, Who Generally Wins When The Going Gets Tough.

Don't Equate Activity With Efficiency.

Southwest Airlines Is Successful Because The Company Understands It's A Customer Service Company. It Also Happens To Be An Airline.