A Fearless Man Thrives On Far Horizons.

The Habit Of Taking The Line Of Least Resistance Makes All Rivers And Some Men Crooked.

Until You Have Formed The Habit Of Looking For The Good Instead Of The Bad There Is In Others, You Will Be Neither Successful Nor Happy.

It Is Well Worth Remembering That The Customer Is The Most Important Factor In Any Business. If You Don't Think So, Try Getting Along Without Him For A While.

Every Human Being Has The Ability To Completely Control His Own Mind.

The Super-salesman Neither Permits His Subconscious Mind To "broadcast" Negative Thoughts Nor Give Expression To Them Through Words, For The Reason That He Understands That "like Attracts Like" And Negative Suggestions Attract Negative Action And Negative Decisions From Prospective Buyers.