A Point Of View Can Be A

Madison Avenue Is A Very Powerful Aggression Against Private Consciousness. A Demand That You Yield Your Private Consciousness To Public Manipulation.

The 'content' Of Any Medium Is Always Another Medium.

The Cave Art Of Madison Avenue Has Been By Far The Most Innovative And Educative Art Form Of The Twentieth Century.

Advertising Is An Environmental Striptease For A World Of Abundance.

Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Groundrules Of Society. The Amateur Can Afford To Lose. The Professional Tends To Classify And Specialise, To Accept Uncritically The Groundrules Of The Environment. The Groundrules Provided By The Mass Response Of His Colleagues Serve As A Pervasive Environment Of Which He Is Contentedly Unaware. The 'expert' Is The Man Who Stays Put.