A Product For Everyone Rarely Reaches Much

The Competitive Advantages The Marketplace Demands Is Someone More Human, Connected, And Mature. Someone With Passion And Energy, Capable Of Seeing Things As They Are And Negotiating Multiple Priorities As She Makes Useful Decisions Without Angst. Flexible In The Face Of Change, Resilient In The Face Of Confusion. All Of These Attributes Are Choices, Not Talents, And All Of Them Are Available To You.

The Future Of Marketing Is Leadership

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

Making Promises And Keeping Them Is A Great Way To Build A Brand.

If Failure Is Not An Option, Neither Is Success. Innovation Is Just Repeated Failure Till You Come Up With Something That Works.