A Rule Should Suit The Purpose.

The Aim Of Leadership Should Be To Improve The Performance Of Man And Machine, To Improve Quality, To Increase Output, And Simultaneously To Bring Pride Of Workmanship To People. Put In A Negative Way, The Aim Of Leadership Is Not Merely To Find And Record Failures Of Men, But To Remove The Causes Of Failure: To Help People To Do A Better Job With Less Effort.

It Would Be A Mistake To Export Western Management To A Friendly Country.

The Customer Invents Nothing. New Products And New Services Come From The Producer.

Transformation Is Not Automatic. It Must Be Learned; It Must Be Led.

Profit In Business Comes From Repeat Customers, Customers That Boast About Your Project Or Service, And That Bring Friends With Them.