A Solid Process Lays The Foundation For

We Need To Reengineer Companies To Focus On Figuring Out Who The Customer Is, What's The Market And What Kind Of Product You Should Build.

All Innovation Begins With Vision. It’s What Happens Next That Is Critical.

You Know How People Always Talk About How Vision Is The Key To Entrepreneurship And Perseverance And Really Seeing What Other People Don't See? We Can Actually Redeem A Fair Amount Of That Folk Wisdom.

Entrepreneurs Always Pitch Their Idea As 'the X Of Y,' So This Is Going To Be 'the Microsoft Of Food.' And Yet Disruptive Innovations Usually Don't Have That Character. Most Of The Time, If Something Seems Like A Good Idea, It Probably Isn't.

Our Educational System Is Not Preparing People For The 21st Century. Failure Is An Essential Part Of Entrepreneurship. If You Work Hard, You Can Get An 'a' Pretty Much Guaranteed, But In Entrepreneurship, That's Not How It Works.