All Marketers Are Liars Tell Stories.

Play A New Game, Not The Older Game But Faster.

Discomfort Brings Engagement And Change. Discomfort Means You're Doing Something That Others Were Unlikely To Do, Because They're Hiding Out In The Comfortable Zone. When Your Uncomfortable Actions Lead To Success, The Organization Rewards You And Brings You Back For More.

More Than Anything Else, I Think Prospects, Customers And Citizens Watch What You Do More Than They Listen To What You Say.

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.

I Find That It's Almost Essential To Fall In Love With An Idea To Invest The Time It Takes To Make It Good And Worth Sharing. And Then, The Hard Part: Deleting That Idea When It's Just Not What It Could Be. Too Often, Organizations Are Good At The First Part, But Struggle With The Second. And So We Defend Expired Business Models, Support The Status Quo And Have A Knee-jerk Inclination To Preserve What We've Got.