All Marketers Are Liars Tell Stories.

The Secret Of Leadership Is Simple: Do What You Believe In. Paint A Picture Of The Future. Go There. People Will Follow.

Go Ahead, Fail. Try To Avoid Mistakes, Though.

Personalizatio N Wasn't Supposed To Be A Cleverly Veiled Way To Chase Prospects Around The Web, Showing Them The Same Spammy Ad For The Same Lame Stuff As Everyone Else Sees. No, It Is A Chance To Differentiate At A Human Scale, To Use Behavior As The Most Important Clue About What People Want And More Important, What They Need.

The Status Quo Is Leaving The Building, And Quickly.

Great Marketers Don't Make Stuff. They Make Meaning.