All Media Work Us Over Completely.

The 'content' Of Any Medium Is Always Another Medium.

The Village Had Institutionalized All Human Functions In Forms Of Low Intensity.... Participation Was High And Organization Was Low. This Is The Formula For Stability.

An Administrator In A Bureaucratic World Is A Man Who Can Feel Big By Merging His Non-entity In An Abstraction. A Real Person In Touch With Real Things Inspires Terror In Him.

Some Of My Fellow Academics Are Very Hostile, But I Sympathize With Them. They've Been Asleep For 500 Years And They Don't Like Anybody Who Comes Along And Stirs Them Up.

Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Groundrules Of Society. The Amateur Can Afford To Lose. The Professional Tends To Classify And Specialise, To Accept Uncritically The Groundrules Of The Environment. The Groundrules Provided By The Mass Response Of His Colleagues Serve As A Pervasive Environment Of Which He Is Contentedly Unaware. The 'expert' Is The Man Who Stays Put.