All Media Work Us Over Completely.

Gramophone And Movies Were Merely The Mechanization Of Speech And Gesture. But The Radio And Tv Were Not Just The Electronification Of Speech And Gesture But The Electronification Of The Entire Range Of Human Personal Expressiveness. With Electronification The Flow Is Taken Out Of The Wire And Into The Vacuum Tube Circuit, Which Confers Freedom And Flexibility Such As Are In Metaphor And In Words Themselves.

Ads Are Carefully Designed By The Madison Avenue Frog-men Of-the-mind For Semiconscious Exposure.

My Main Theme Is The Extension Of The Nervous System In The Electric Age, And Thus, The Complete Break With Five Thousand Years Of Mechanical Technology. This I State Over And Over Again. I Do Not Say Whether It Is A Good Or Bad Thing. To Do So Would Be Meaningless And Arrogant.

Obsolescence Never Meant The End Of Anything, It's Just The Beginning.

I Am Curious To Know What Would Happen If Art Were Suddenly Seen For What It Is, Namely, Exact Information Of How To Rearrange One's Psyche In Order To Anticipate The Next Blow From Our Own Extended Faculties.