Always Work Hard On Something Uncomfortably Exciting!

Basically, Our Goal Is To Organize The World's Information And To Make It Universally Accessible And Useful.

How Exciting Is It To Come To Work If The Best You Can Do Is Trounce Some Other Company That Does Roughly The Same Thing?

Small Groups Of People Can Have A Really Huge Impact.

It's Very Hard To Fail Completely, If You Aim High Enough.

Always Deliver More Than Expected.