America Is The Saudi Arabia Of Coal.

The Same Process That Makes Aa So Effective—the Power Of A Group To Teach Individuals How To Believe—happens Whenever People Come Together To Help One Another Change. Belief Is Easier When It Occurs Within A Community.

At Some Point, If You're Changing A Really Deep-seated Behavior, You're Going To Have A Moment Of Weakness.

There's A Natural Instinct Embedded In Friendship, A Sympathy That Makes Us Willing To Fight For Someone We Like When They Are Treated Unjustly.

The Biggest Moment Of Flexibility In Our Shopping Habits Is When We Have A Child, Because When You Think About It, All Of Your Old Routines Sort Of Go Out The Window, And Suddenly A Marketer Can Come In And Sell You New Kinds Of Things.

Habits, Scientists Say, Emerge Because The Brain Is Constantly Looking For Ways To Save Effort.