An Essential Aspect Of Creativity Is Not

It Is A Curious Property Of Research Activity That After The Problem Has Been Solved The Solution Seems Obvious. This Is True Not Only For Those Who Have Not Previously Been Acquainted With The Problem, But Also For Those Who Have Worked Over It For Years.

[a Polaroid Camera] Places Before You A Thing That Is More Of The Thing Than The Thing Was.

There's A Rule They Don't Teach You At The Harvard Business School. It Is, If Anything Is Worth Doing, It's Worth Doing To Excess.

We Can Be Dramatic, Even Theatrical; We Can Be Persuasive; But The Message We Are Telling Must Be True.

You Always Start With A Fantasy. Part Of The Fantasy Technique Is To Visualize Something As Perfect. Then With The Experiments You Work Back From The Fantasy To Reality, Hacking Away At The Components.