An Idea Can Turn To Dust Or

A Principle Isn't A Principle Until It Costs You Something.

Just Because Your Ad Looks Good Is No Insurance That It Will Get Looked At. How Many People Do You Know Who Are Impeccably Groomed... But Dull?

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

In Advertising, Not To Be Different Is Virtually Suicidal.