Any Idea Can Be A Great Idea

The Key Is To Set Realistic Customer Expectations, And Then Not To Just Meet Them, But To Exceed Them - Preferably In Unexpected And Helpful Ways.

About 40 Percent Of My Time Is Spent On Social Issues And Building New Organizations, More For The Benefit Of The Climate Or Health Issues.

Your Brand Or Your Name Is Simply Your Reputation, You Have To Fight In Life To Protect That As It Means Everything. Nothing Is More Important.

Your Company Should Act As A Springboard For Ambitious Employees, Not A Set Of Shackles.

Look, I Think That When We Started Virgin Atlantic 30 Years Ago, We Had One 747 Competing With The Airlines That Had An Average Of 300 Planes Each. Every Single One Of Those Have Gone Bankrupt Because They Didn't Have Customer Service. They Had Might, But They Didn't Have Customer Service, So Customer Service Is Everything In The End.