Anytime In Radio That You Can Reach

I Started Radio In 1950 On The Lone Ranger Radio Program, A Dramatic Show That Emanated From Detroit When I Was 18 Years Old And Just Beginning College. I Did That For A Couple Of Years.

I Must Have Done About 25,000 Promos.

If The Beat Gets To The Audience, And The Message Touches Them, You've Got A Hit.

Songs Used To Be Short, Then They Became Longer, And Now Theyre Getting Shorter. But Otherwise, Music Is About A Beat And A Message. If The Beat Gets To The Audience, And The Message Touches Them, Youve Got A Hit.

That Something Extra, I Believe, Is A Certain Humanity That Comes From Upbeat And Positive Human Interest Letters And Success Stories. Advertisers Like To Be Associated With Those Qualities.