Apple Is So Focused On Its Vision

Apple No Longer Builds Any Products. When I Was There, People Used To Call Apple "a Vertically Integrated Advertising Agency," Which Was Not A Compliment.

There Are Just Moments When All The Stars Are Aligned For Breakthrough Products.

The Japanese Always Started With The Market Share Of Components First. So One Would Dominate, Let's Say, Sensors, And Someone Else Would Dominate Memory, And Someone Else Hard Drives And Things Of That Sort.

No Great Marketing Decisions Have Ever Been Made On Qualitative Data

Marketing Strategy Is A Series Of Integrated Actions Leading To A Sustainable Competitive Advantage.