Apple Is So Focused On Its Vision

I Believe That Crisis Really Tends To Help Develop The Characer Of An Organisation.

Implementers Aren't Considered Bozos Anymore

You Can't Be No. 1 Unless You Think Like No. 1. You Have To Appear Like No. 1.

What Makes Steve [jobs'] Methodology Different From Everyone Else's Is That He Always Believed The Most Important Decisions You Make Are Not The Things You Do, But The Things You Decide Not To Do. He's A Minimalist.

Apple No Longer Builds Any Products. When I Was There, People Used To Call Apple "a Vertically Integrated Advertising Agency," Which Was Not A Compliment.