As A Brand Marketer, I'm A Big

Apple No Longer Builds Any Products. When I Was There, People Used To Call Apple "a Vertically Integrated Advertising Agency," Which Was Not A Compliment.

We Expect Teachers To Handle Teenage Pregnancy, Substance Abuse, And The Failings Of The Family. Then We Expect Them To Educate Our Children.

Apple Is So Focused On Its Vision That It Does Things In A Very Careful, Deliberate Way.

The Japanese Always Started With The Market Share Of Components First. So One Would Dominate, Let's Say, Sensors, And Someone Else Would Dominate Memory, And Someone Else Hard Drives And Things Of That Sort.

You Can't Be No. 1 Unless You Think Like No. 1. You Have To Appear Like No. 1.