As A Kid, I Remember Taking Apart

Apple's Jony Ive Describes His "fanatical" Approach To Design In New Interview

We Are Really Pleased With Our Revenues But Our Goal Isn't To Make Money. It Sounds A Little Flippant, But It's The Truth. Our Goal And What Makes Us Excited Is To Make Great Products. If We Are Successful People Will Like Them And If We Are Operationally Competent, We Will Make Money.

There Are 9 Rejected Ideas For Every Idea That Works.

The More I Learnt About This Cheeky - Almost Rebellious - Company, The More It Appealed To Me, As It Unapologetically Pointed To An Alternative In A Complacent And Creatively Bankrupt Industry. Apple Stood For Something And Had Reason For Being That Wasn't Just About Making Money.

I Think Subconsciously People Are Remarkably Discerning. I Think That They Can Sense Care.