As I Said, I Haven't Spent A

I Think We Have A Great Track Record On Being Relevant, On Identifying Consumer Trends, Needs And Wants.

I Think We'll Still Be A Family Restaurant, We'll Be Contemporary, We'll Be Lifestyle, We Won't Be Old, We Won't Be 60 Years Old In The View Of The Consumer.

But, On Balance, We Seized The Marketplace. We've Got A Great Infrastructure. And Yes It's Struggling In Some Areas Because Of Some External Factors And Some Internal Factors.

We Cover Hamburgers, Chicken, Veggie Burgers, Salads, We've Got A Pretty Broad Range. To Me, Mcdonald's Isn't Only About The Food. It's About The Prices, It's About The Way We Eat.

And So If Your Competitors Aren't Growing, If There Isn't A Competitive Reason To Grow, And You Want Focus And Discipline To Add Customers To Existing Stores, You Adjust Your Strategy.