As Long As You Want To Please

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

Fitting In Is A Short-term Strategy That Gets You Nowhere. Standing Out Is A Long-term Strategy That Takes Guts And Produces Results.

Your Success Is No Longer About Your Ability To Do What You Are Told, And Do It Well.

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.