As To The Idea That Advertising Motivates

You Must Accept That If The Computer Is A Tool, It Is The Job Of Tool User To Know What To Use It For.

The Productivity Of Work Is Not The Responsibility Of The Worker But Of The Manager.

Communication Always Makes Demands. It Always Demands That The Recipient Become Somebody, Do Something, Believe Something. It Always Appeals To Motivation.

The Fundamental Reality For Every Worker, From Sweeper To Executive Vice-president, Is The Eight Hours Or So That He Spends On The Job. In Our Society Of Organizations, It Is The Job Through Which The Great Majority Has Access To Achievement, To Fulfillment, And To Community.

Adequacy Is The Enemy Of Excellence.