As To The Idea That Advertising Motivates

No Single Piece Of Macroeconomic Advice Given By The Experts To Their Government Has Ever Had The Results Predicted.

In The Western Tradition, We Have Focused On Teaching As A Skill And Forgotten What Socrates Knew: Teaching Is A Gift, Learning Is A Skill.

Trees Die From The Top”. No One Should Ever Become A Strategist Unless He Or She Is Willing To Have His Or Her Character Serve As A Model For Subordinates

Most Innovators Are Successful To The Extent To Which They Define Risks And Confine Them.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"