As To The Idea That Advertising Motivates

Systematic Decision Review Also Shows Executives Their Own Weaknesses, Particularly The Areas In Which They Are Simply Incompetent. In These Areas, Smart Executives Don't Make Decisions Or Take Actions. They Delegate.

There Are Only Two Things In A Business That Make Money - Innovation And Marketing, Everything Else Is Cost.

Rank Does Not Confer Privilege Or Give Power. It Imposes Responsibility.

We Live In An Age Of Unprecedented Opportunity: If You’ve Got Ambition And Smarts, You Can Rise To The Top Of Your Chosen Profession, Regardless Of Where You Started Out.

Of Those Things That Would Make A Difference, Which Are Right For Me?