At Imvu, We Opened Up Our Board

When Blame Inevitably Arises, The Most Senior People In The Room Should Repeat This Mantra: If A Mistake Happens, Shame On Us For Making It So Easy To Make That Mistake.

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.

The Only Person Who Can Put You Out Of Business, In The Early Days, Is Yourself.

Progress In Manufacturing Is Measured By The Production Of High Quality Goods. The Unit Of Progress For Lean Startups Is Validated Learning-a Rigorous Method For Demonstrating Progress When One Is Embedded In The Soil Of Extreme Uncertainty.

It Doesn't Matter If You Call It A Boom Or A Bubble. The Startup Business Moves In Cycles, And What Goes Up Will Eventually Come Down.