Attention Is A Bit Like Real Estate,

Every Activity Worth Doing Has A Learning Curve.

Instead Of Working Hard To Keep Their Share Of A Shrinking Pie, Or Working Even Harder To Make Sure The Industry Stays As Is, I Think The Most Essential Thing Legacy Book Industry Players Can Do Is Set Up Independent Ventures With Great People And Little Interference And Work Really Hard To Put Themselves Out Of Business By Starting At The Bottom, Not By Reinforcing The Top.

Great Work Is The Result Of Seeking Out Tension, Not Avoiding It.

Real Content Marketing Isn’t Repurposed Advertising, It Is Making Something Worth Talking About.

The Public Square Is More Public Than Ever, But Minds Are Rarely Changed In 140 Character Bursts And By Selfies.