Authenticy In Marketing Is Telling A Story

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

No One Can Be Responsible For Where Or How We Each Begin. No One Has The Freedom To Do Anything Or Everything, And All Choices Bring Consequences. What We Choose To Do Next, Though, How To Spend Our Resources Or Attention Or Effort, This Is What Defines Us.

Just Saying Yes Because You Can't Bear The Short-term Pain Of Saying No Is Not Going To Help You Do The Work.

You Can Define Advertising As The Science Of Creating And Placing Media That Interrupts The Consumer And Then Gets Him Or Her To Take Some Action.

As Long As You Want To Please Everyone, You Won't Please Anyone.