Authenticy In Marketing Is Telling A Story

Not Only Must You Be An Artist, Must You Be Generous, And Must You Be Able To See Where You Can Help But You Must Also Be Aware. Aware Of Where Your Skills Are Welcomed.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

You Can't Have Good Ideas Unless You're Willing To Generate A Lot Of Bad Ones.

Emotions Are Far More Contagious Than Any Disease. A Smile Or A Panic Will Spread Through A Group Of People Far Faster Than Any Virus Ever Could. When You Walk Into The Office Or A Negotiation, Then, Wash Your Bad Mood Away Before You See Us. Don't Cough On Us, Don't Sneeze On Us, Sure, But Don't Bring Your Grouchiness, Your Skepticism Or Your Fear In Here Either. It Might Spread.

When You Walk Around Braced For Impact, You're Dramatically Decreasing Your Chances. Your Chances To Avoid The Outcome You Fear, Your Chances To Make A Difference, And Your Chances To Breathe And Connect.