Authenticy In Marketing Is Telling A Story

Fundamentalist Is A Person Who Considers Whether A Fact Is Acceptable To Their Faith Before They Explore It. As Opposed To A Curious Person Who Explores First And Then Considers Whether Or Not They Want To Accept The Ramifications.

Measurement Is Fabulous. Unless You're Busy Measuring What's Easy To Measure As Opposed To What's Important

The Best Way To Be Missed When You're Gone Is To Stand For Something When You're Here.

If You Borrow Money To Make Money, You've Done Something Magical. On The Other Hand, If You Go Into Debt To Pay Your Bills Or Buy Something You Want But Don't Need, You've Done Something Stupid. Stupid And Short-sighted And Ultimately Life-changing For The Worse.

What Evidence Would You Need To See To Change Your Mind About This?