Belief Is Easier When It Occurs Within

A Movement Starts Because Of The Social Habits Of Friendship And The Strong Ties Between Close Acquaintances. It Grows Because Of The Habits Of A Community, And The Weak Ties That Hold Neighborhoods And Clans Together. And It Endures Because A Movement's Leaders Give Participants New Habits That Create A Fresh Sense Of Identity And A Feeling Of Ownership.

Simply Giving Employees A Sense Of Agency- A Feeling That They Are In Control, That They Have Genuine Decision-making Authority - Can Radically Increase How Much Energy And Focus They Bring To Their Jobs.

There's A Natural Instinct Embedded In Friendship, A Sympathy That Makes Us Willing To Fight For Someone We Like When They Are Treated Unjustly.

Self-discipline Has A Bigger Effect On Academic Performance Than Does Intellectual Talent.

However, To Modify A Habit, You Must Decide To Change It. You Must Consiously Accept The Hard Work Of Identifying The Cues And Rewards That Drive The Habits' Routines, And Find Alternatives. You Must Know You Have Control And Be Self-conscious Enough To Use It -- And Every Chapter In This Book Is Devoted To Illustrating A Different Aspect Of Why That Control Is Real.