Believe In What You Do, Because You

Many People Believe That Great Designers Get Great Clients. It's The Other Way Around.

It Turns Out That The People Who Like Their Jobs The Most Are Also The Ones Who Are Doing The Best Work, Making The Greatest Impact, And Changing The Most.

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.

Sure, Compare. But Compare The Things That Matter To The Journey You're On. The Rest Is Noise.

Competent People Are The Most Resistant To Change