Big Ideas Are Usually Simple Ideas.

When Someone Is Made The Head Of An Office In The Ogilvy & Mather Chain, I Send Him A Matrioshka Doll From Gorky. If He Has The Curiosity To Open It, And Keep Opening It Until He Comes To The Inside Of The Smallest Doll, He Finds This Message: If Each Of Us Hires People Who Are Smaller Than We Are, We Shall Become A Company Of Dwarfs. But If Each Of Us Hires People Who Are Bigger Than We Are, We Shall Become A Company Of Giants.

When You Advertise Fire Extinguishers, Open With The Fire.

The More Informative Your Advertising, The More Persuasive It Will Be.

You Make The Best Products You Can, And You Grow As Fast As You Deserve To.

If You Always Hire People Who Are Bigger Than You Are, We Shall Become A Company Of Giants