Big Ideas Are Usually Simple Ideas.

The Temptation To Entertain Instead Of Selling Is Contagious.

Encourage Innovation. Change Is Our Lifeblood, Stagnation Our Death Knell.

People Who Think Well, Write Well

There Are Now Unmistakeable Signs Of A Trend In Favor Of Superior Products At Premium Prices. The Consumer Is Not A Moron, She Is Your Wife.

Every Ad Is An Investment In The Long-term Image Of A Brand.