Big Ideas Are Usually Simple Ideas.

I Always Use My Clients' Products. This Is Not Toady-ism, But Elementary Good Manners.

The Headline Is The 'ticket On The Meat.' Use It To Flag Down Readers Who Are Prospects For The Kind Of Product You Are Advertising.

It Strikes Me As Bad Manners For A Magazine To Accept One Of My Advertisements And Then Attack It Editorially - Like Inviting A Man To Dinner Then Spitting In His Eye.

No Sale, No Commission. No Commission, No Eat. That Made An Impression On Me.

If You Tell Lies About A Product, You Will Be Found Out - Either By The Government, Which Will Prosecute You, Or By The Consumer, Who Will Punish You By Not Buying Your Product A Second Time.