But I Think, If You're In The

One Of The Most Important Things To Me Is To Make Things Real, Not Have Models Who Are Perfectly Groomed Or Clothes That Are Too Perfect. It All Has To Have A Twist Because That's How People Live.

The Preppy Look Has Gone Global- Every Corner Of The World Interprets It In A Different Way.

I Looked At My Competitors And I Thought That, "if They Could Do It, I Could Do It. And If, They Are Popular And Doing Well, I Could Compete With Them."

Over The Last 15 Years We've Developed Our Brand Into A Global Brand And We Wanted Our Giving To Follow Suit.

In Designing A Lifestyle Brand, You Have To Know More Than Just Designing Clothes.