Care. Care More Than You Need To,

The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.

Living And Breathing An Authentic Story Is The Best Way To Survive In A Conversation-rich World.

No One Has Ever Built A Statue To A Critic, It's True. On The Other Hand, It's Only The People With Statues That Get Pooped On By Birds Flying By.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.

Marketers Have To Move Upstream Now. We Have To Stop Being The Last Step In The Process And Start Being The First Step.