Companies Should Always Want To Delight Their

The Two Most Important Things About People On A Revolutionary Team Are Their Ability And Passion. Their Educational Level Or Work Experience Is Meaningless--most Of The Engineers Who Did Ground-breaking Work Of The Macintosh Design Didn't Even Graduate From College.

Good Blurbs Are Short, Sweet, And Limited To Six. They Answer The Question “why Should I Buy This Book?

Entitlement Is The Opposite Of Enchantment.

Writing Is The Starting Point From Which All Goodness (and Crappiness) Flows.

If You Have More Money Than Brains, You Should Focus On Outbound Marketing, If You Have More Brains Than Money, You Should Focus On Inbound Marketing.