Consumers Want A Better World, Not Just

We Need To Develop And Disseminate An Entirely New Paradigm And Practice Of Collaboration That Supersedes The Traditional Silos That Have Divided Governments, Philanthropies And Private Enterprises For Decades And Replace It With Networks Of Partnerships Working Together To Create A Globally Prosperous Society.

As More People Use Social Media To Tell The Story Of The Future, The Wants And Needs Of More People Will Be Reflected.

When Something Works For You Or Another Brand, Ask Yourself, 'why?' Then Don't Copy It But Think About What You Can Do That's Unique To You And Better.

Any Institution Faces Two Basic Choices If They Hope To Spark New Ideas. One Is To Leverage The Brains Trust Within Their Organization By Creating A Special Event Dedicated To New Thinking. The Other Is To Look Outside Themselves To Stimulate Solutions.

Brands Must Be Very Specific In Their Choice Of Social Media Platforms Through Which To Communicate Their Csr Or Cause Messaging.