Consumers Want A Better World, Not Just

Companies, To Date, Have Often Used The Excuse That They Are Only Beholden To Their Shareholders, But We Need Shareholders To Think Of Themselves As Stakeholders In The Well Being Of Society As Well.

Work With Your Competitors When The Interest Of The Community And Planet Are At Stake.

Some Critics Have Challenged What The Return On Investment Is For Engagement In Social Media. Others Have Complained That The Metrics Don't Exist To Demonstrate Value.

We Need To Develop And Disseminate An Entirely New Paradigm And Practice Of Collaboration That Supersedes The Traditional Silos That Have Divided Governments, Philanthropies And Private Enterprises For Decades And Replace It With Networks Of Partnerships Working Together To Create A Globally Prosperous Society.

Transforming A Brand Into A Socially Responsible Leader Doesn't Happen Overnight By Simply Writing New Marketing And Advertising Strategies. It Takes Effort To Identify A Vision That Your Customers Will Find Credible And Aligned With Their Values.