Creativity's About Ownership.

Design Is About Crafting An Experience That Is Unfamiliar Enough To Feel Novel, Yet Familiar Enough To Instill Confidence.

My Role Is To Find Strategic Insights As To Where Design Can Have The Most Business Impact. A Designer Can Bring A Viewpoint Of Not Just Aesthetics, But Economics And Usage.

I Have A Confession: I'm Not A Man Of Simplicity. I Spent My Entire Early Career Making Complex Stuff. Lots Of Complex Stuff.

Videogames Are Indeed Design: They're Sophisticated Virtual Machines That Echo The Mechanical Systems Inside Cars.

Artists Change How We See The World - And That Can Have Value In The Way People Do Business.