Cynicism Is What Passes For Insight When

I Believe That Conventional Marketing Techniques Are Increasingly Ineffective. Customers Are Hyped Out. They Have Been Overmarketed. They Are Becoming More Cynical About The Whole Advertising And Marketing Process.

I Don't Want Our Success To Be Measured Only By Financial Yardsticks, Or By Our Distribution Or Number Of Shops. What I Want To Be Celebrated For - And It's Going To Be Tough In A Business Environment - Is How Good We Are To Our Employees And How We Benefit Our Community. It's A Different Bottom Line.

Ninety-nine Per Cent Of What We Say Is About Values. I Firmly Believe That Ethical Capitalism Is The Best Way Of Changing Society For The Better.

To Me The Desire To Create And To Have Control Over Your Own Life, Irrespective Of The Politics Of The Time Or Social Structures, Has Always Been A Part Of The Human Spirit. What I Did Not Fully Realize Was That Work Could Open The Doors To My Heart.

There Has Been A Real Influence On Young People, Whose Travel Is Experiential. For Them, Their Values Change When Their Experiences Change; Travel Is Like A University Without Walls.