Do You Know What People Want More

Market-driven Design Builds The Success Of The Product's Marketing Into The Product Itself.

If You're Going To Invest A Valuable Asset (like Time), Go Ahead And Make It Productive. Use A Postit Or Two, Or Some Index Cards Or A Highlighter. Not To Write Down Stuff So You Can Forget It Later, But To Create Marching Orders. It's Simple: If Three Weeks Go By And You Haven't Taken Action On What You've Written Down, You Wasted Your Time.

The Only Long-term Motivation Is Self Motivation. So Hire People Who Are Self Motivated And Get Out Of Their Way.

Marketing Used To Be What You Say Now, Marketing Is What You Do. What You Make. How You Act. The Choices You Make When You Are Sure No One Is Looking.

If You Can Influence The Outcome, Do The Work. If You Can't Influence The Outcome, Ignore The Possibility. It's Merely A Distraction.