Don't Hire A Dog, Then Bark Yourself

Big Ideas Are Usually Simple Ideas.

Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.

The Relationship Between A Manufacturer And His Advertising Agency Is Almost As Intimate As The Relationship Between A Patient And His Doctor. Make Sure That You Can Life Happily With Your Prospective Client Before You Accept His Account.

When People Aren't Having Any Fun, They Seldom Produce Good Work. Kill The Grimness With Laughter. Encourage Exuberance. Get Rid Of Sad Dogs That Spread Gloom.

Consumers Don't Think How They Feel. They Don't Say What They Think And They Don't Do What They Say.