Don't Let The Secret Recipe Die With

Near Marseilles In The South Of France, Bouillabaisse Is A Cult Food. In Toulouse And Carcassonne, The Bean-based Stew Cassoulet Is A Cult Food. Spain Has Paella And A Number Of Others. Italy Has So Many, Its Cuisine Is Practically Defined By Them.

Technological 'revolutions' Don't Really Overthrow Anything - They Simply Append A New And Dynamic Market To That Which Went Before.

We're More Familiar With What Economists Call An English Auction - Prices Start Low And Rise As People Bid. However, There Is Also The Dutch Auction, Where Prices Start High And Go Lower Until Somebody Bites. Movies Are Sold To The Audience Via A Very Slow Dutch Auction, Where Each Phase Between Price Drops Can Last Weeks Or Months.

It's Impossible That We're Alone In The Universe. Every Time We Think We're More Special Than Others, We're Proven Wrong.

When We First Did 'modernist Cuisine,' I Think Most People In Cookbook Publishing Would Have Said, 'this Is Insane.'