Don't Save The Canary. Fix The Coal

Just About Anything Worth Doing Is Worth Doing Better.

For Most Modern Marketers, Quantity Isn't The Point. What Matters Is To Matter. Lives Changed. Work That Made An Actual Difference. Connection.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training.

Believe That Giving Up Is The Same Thing As Being Realistic.