Effective Visions Are Lived In Details, Not

Business Is About People. It's About Passion. It's About Bold Ideas, Bold Small Ideas Or Bold Large Ideas.

Inspiring Visions Rarely (i'm Tempted To Say Never) Include Numbers.

Are You Placing Enough Interesting, Freakish, Long Shot, Weirdo Bets?

And Remember: Everything In Business Is A Paradox. To Be Excellent, You Have To Be Consistent. When You're Consistent, You're Vulnerable To Attack. Yes, It's A Paradox. Now Deal With It!

The Dominant Culture In Most Big Companies Demands Punishment For A Mistake, No Matter How Useful, Small, Invisible.