Everyone Is Built For Running.

You Don't Stop Running Because You Get Old, You Get Old Because You Stop Running.

That Was The Real Secret Of The Tarahumara: They'd Never Forgotten What It Felt Like To Love Running. They Remembered That Running Was Mankind's First Fine Art, Our Original Act Of Inspired Creation. Way Before We Were Scratching Pictures On Caves Or Beating Rhythms On Hollow Trees, We Were Perfecting The Art Of Combining Our Breath And Mind And Muscles Into Fluid Self-propulsion Over Wild Terrain. And When Our Ancestors Finally Did Make Their First Cave Paintings, What Were The First Designs? A Downward Slash, Lightning Bolts Through The Bottom And Middle-behold, The Running Man.

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

I Received The Best Advice For Running I Ever Heard: 'you're Not Going To Win, So Just Relax. If It Feels Like Work, You're Running Too Hard.

Anyone Can Do Running. Running Should Be Easy. It Should Be Fun. It Should Include Everyone. It Shouldn't Be A Punishment For Eating Cheesecake, Which Is What We've Turned It Into.