‎experts Are Clueless.

If You Define The Problem Correctly, You Almost Have The Solution.

Technology Is Nothing. What's Important Is That You Have A Faith In People, That They're Basically Good And Smart, And If You Give Them Tools, They'll Do Wonderful Things With Them.

Don't Be Evil Is A Load Of Crap.

We've Had One Of These Before, When The Dot-com Bubble Burst. What I Told Our Company Was That We Were Just Going To Invest Our Way Through The Downturn, That We Weren't Going To Lay Off People, That We'd Taken A Tremendous Amount Of Effort To Get Them Into Apple In The First Place; The Last Thing We Were Going To Do Is Lay Them Off.

You Should Never Go To A Meeting Or Make A Telephone Call Without A Clear Idea Of What You Are Trying To Achieve.