[falling Pound] Makes Us More Competitive.

The Internet Has Been The Most Fundamental Change During My Lifetime And For Hundreds Of Years. Someone The Other Day Said, "it's The Biggest Thing Since Gutenberg," And Then Someone Else Said "no, It's The Biggest Thing Since The Invention Of Writing."

News Corporation, Today, Reaches People At Home And At Work... When They're Thinking... When They're Laughing... And When They Are Making Choices That Have Enormous Impact. The Unique Potential - And Duty - Of A Media Company Are To Help Its Audiences Connect To The Issues That Define Our Time.

Imagine If We Succeed In Inspiring Our Audiences To Reduce Their Own Impacts On Climate Change By Just 1 Percent. That Would Be Like Turning The State Of California Off For Almost Two Months.

The Reality Is That We've Seen The Last Of Any Serious Price Wars For A Long Time. I Don't Think Any Of The Others Could Afford It, Certainly Not On A Long-term Basis.

We're Starting With Our Own Carbon Footprint. Not Nothing. But Much Of What We're Doing Is Already, Or Soon Will Be, Little More Than The Standard Way Of Doing Business. We Can Do Something That's Unique, Different From Just Any Other Company. We Can Set An Example, And We Can Reach Our Audiences. Our Audience's Carbon Footprint Is 10,000 Times Bigger Than Ours... That's The Carbon Footprint We Want To Conquer.