First We Shape Our Tools, Thereafter They

When Producers Want To Know What The Public Wants, They Graph It As Curves. When They Want To Tell The Public What To Get, They Say It In Curves.

Artists In Various Fields Are Always The First To Discover How To Enable One Medium Or To Release The Power Of Another.

Everybody Experiences Far More Than He Understands. Yet It Is Experience, Rather Than Understanding, That Influences Behavior.

Life. Consider The Alternative.

If We Understand The Revolutionary Transformations Caused By New Media, We Can Anticipate And Control Them; But If We Continue In Our Self-induced Subliminal Trance, We Will Be Their Slaves.