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By Creating Conversation, We Let Our Customers Spread Our Message By Word Of Mouth.

Women Are Storytellers, They Are Communicators. They'll Go And Sit Around A Table And Talk About Their First Date, Their First Smoke, Their First Lipstick, Whatever It Is. Those Rituals Of Life, Marriages And Death Aren't Part Of The Language Of Men.

I Don't Think I'm A Risk-taker. I Don't Think Any Entrepreneur Is. I Think That's One Of Those Myths Of Commerce. The New Entrepreneur Is More Values-led: You Do What Looks Risky To Other People Because That's What Your Convictions Tell You To Do. Other Companies Would Say I'm Taking Risks, But That's My Path - It Doesn't Feel Like Risk To Me.

The Most Powerful Bodies In The World, The World Trade Organization, The World Bank, And The International Monetary Fund, Are Also The Least Democratic And Inclusive.

People Don't Want Simply To Buy The Product, They Want To Have Sympathy With The Company Too.