Getting Picked Is Fine If It Happens

Excellence Isn't About Meeting The Spec, It's About Setting The Spec.

The Easier It Is To Quantify, The Less It's Worth.

If You Think Your Organization Needs A Bigger Marketing Budget, Maybe You Just Need To Be Less Average Instead.

You Don't Become Indispensable Merely Because You Are Different. But The Only Way To Become Indispensable Is To Be Different. That's Because If You're The Same, So Are Plenty Of Other People.

The Market And The Consumer And Idea Trump The System.