Getting Picked Is Fine If It Happens

It's Pretty Easy To Decide To Roll With The Punches, To Look At The Enormity Of Natural Disaster And Choose To Hunker Down And Do Less. It's More Important Than Ever, I Think, To Persist And Make A Dent In The Universe Instead. We've All Been Offered Access To So Many Tools, So Many Valuable Connections, So Many Committed People. What An Opportunity.

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.

If You Can’t State Your Position In Eight Words, You Don’t Have A Position.

Marketers Have To Move Upstream Now. We Have To Stop Being The Last Step In The Process And Start Being The First Step.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.