Give A Lot, Expect A Lot, And

If Not Excellence, What? If Not Excellence Now, When?

Customers Perceive Service In Their Own Unique, Idiosyncratic, Emotional, Irrational, End-of-the-day, And Totally Human Terms. Perception Is All There Is!

Forget All The Conventional 'rules' But One. There Is One Golden Rule: Stick To Topics You Deeply Care About And Don't Keep Your Passion Buttoned Inside Your Vest. An Audience's Biggest Turn-on Is The Speaker's Obvious Enthusiasm. If You Are Lukewarm About The Issue, Forget It!

You Can't Live Life Without An Eraser.

If The Other Guy Is Getting Better, Then You'd Better Be Getting Better Faster Than The Other Guy Is Getting Better... Or You're Getting Worse.