Good Marketers Tell A Story.

If You Work In An Urgent-only Culture, The Only Solution Is To Make The Right Things Urgent.

If It Were Any Other Way, It Would Be Easy. And If It Were Any Other Way, Everyone Would Do It And Your Work Would Ultimately Be Devalued. The Yin And Yang Are Clear: Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely It Would Be Worth The Journey. Persist.

Deadlines Have A Lousy Name. Call Them Live-lines Instead. That´t What They Are.

Just Start. Start Now. Fail Often. Enjoy The Ride.

The Application Process Changes The List Of Who Applies. Your Applicants Reflect Your Methods.