Good Marketing Offers Us A View Of

Leadership Is Not Achieved By An Individual. Leadership Is Bestowed By The Group.

A Group Of Followers Has Strength Because Of Its Numbers. A Following Has Power Because Of Its Beliefs.

The New Is Threatening To Those Who Have Mastered The Old.

We Pursue Exercise Even Though Empirically We See No Benefit From The Energy We're Spending And We're Hurting. So Empirically We Should Quit. The Why Is Exactly The Same Thing. You Persist Even Though There Are Some Short-term Stresses And Even Though There Is Some Uncertainty.

The Reason We Grow Up To Be Healthy Adults Is Because Our Parents Played This Game Of Giving Us Responsibility, Disciplining Us When Necessary, Letting Us Try, Letting Us Fail. No Matter What We Know They Are There To Support Us And See Us Do Well. Leaders Are Exactly The Same.