Good Marketing Offers Us A View Of

We Can't All Be Good At Everything. This Is Partly The Logic Behind Having A Team In The First Place, So Each Role Can Be Filled With The Person Best Suited For That Role And Together, Every Job And Every Strength Is Covered.

To Operate Based On Conviction And Belief Requires An Acceptance That Your Actions Could Get You Fired. This Is Different From Pig-headed Bravado, And It Is Different From Putting The Company At Risk.

Don't Wait For Perfection Before You Start. Start Somewhere So You Can Have Something Tangible You Can Work To Perfect.

Most People Think Leadership Is About Being In Charge. Most People Think Leadership Is About Having All The Answers And Being The Most Intelligent Person Or The Most Qualified Person In The Room. The Irony Is That It Is The Complete Opposite. Leadership Is About Empowering Others To Achieve Things They Did Not Think Possible. Leadership Is About Pointing In The Direction, Articulating A Vision Of The World That Does Not Yet Exist. Then Asking Help From Others To Insure That Vision Happens.

Vision Is A Destination - A Fixed Point To Which We Focus All Effort. Strategy Is A Route - An Adaptable Path To Get Us Where We Want To Go.