Guess Who Surprised Themselves And Changed Their

You Can't Win On Innovation Unless You Have A Way To Communicate It To Customers.

There's No Other Company That Could Make A Macbook Air And The Reason Is That Not Only Do We Control The Hardware, But We Control The Operating System. And It Is The Intimate Interaction Between The Operating System And The Hardware That Allows Us To Do That. There Is No Intimate Interaction Between Windows And A Dell Notebook.

The Web Is Just Going To Be One More Of Those Major Change Factors That Businesses Face Every Decade.

That's What Makes Great Products. It's Not Process-it's Content.

It's Not A Faith In Technology. It's Faith In People.