Has It Ever Occurred To You That

The Only Leverage The Manufacturer Can Apply To The Retailer Is His Relationship With The Consumer. And The Main Element In Profit Growth Is Going To Have To Lie In Making His Brand More Valuable To The Retailer, Through Its Being More Valuable To The Consumer. And That Means His Brand Must Be Unique, It Must Have No Adequate Direct Substitutes - Because It Is In This, After All, That Value Lies.

The Important Question Has Nothing To Do With Whether The Talk In Your Story Is Sacred Or Profane; The Only Question Is How It Rings On The Page And In Your Ear. If You Expect It To Ring True, Then You Must Talk Yourself. Even More Important, You Must Shut Up And Listen To Others Talk.

Bird And Bear And Hare And Fish, Give My Love Her Fondest Wish.

Some Part Of Me Knew From The First That What I Wanted Was Not Reality But Myth.

I Think Telling Stories Is Like Pushing Something. Pushing Against Uncreation Itself, Maybe.